Beyond Sports will bring its expertise in sports data and technology to Sony Group Corporation.
Thanks to its proprietary engine, Beyond Sports can use player tracking data to create photorealistic simulations, some of which are used by professional sports clubs, but the Dutch tech company has developed a particular niche in rendering graphical representations that target younger fan demographics. She can bring an additional layer of data expertise to Sony Group Corporation teams, especially in human movement sciences as well as modular and scalable applications. These initiatives are platform-agnostic, meaning every conceivable output format is ready to go instantly, from traditional television to fully immersive mixed reality headsets, positioning themselves as the gateway to live sports in the metaverse. .
Japanese conglomerate Sony has announced the acquisition of Dutch AI-based data analysis and visualization company @beyondsportsvr. Beyond Sports will sit alongside @Hawkeye_view and @pulselive as part of Sony’s sports business. https://t.co/GOu3cmEXI4
— SportBusiness (@SportBusiness) November 7, 2022
Rufus Hack, CEO of Hawk-Eye (optical tracking provider) and Pulse live (digital media platform), sports business subsidiaries of Sony Group Corporation, said:
We believe that marrying the unique capabilities of Beyond Sports with the expertise of Hawk-Eye and Pulse live will further our ambition to be a strategic partner to the biggest sports leagues in the world. Beyond Sports has an incredible reputation in the sports industry for its ability to deliver world-class data and use that data to create new, immersive sports content experiences. We are excited to continue to expand the breadth and distinctiveness of our capabilities and believe that Hawk-Eye’s expertise in data tracking, coupled with Beyond Sport’s expertise in data visualization, will be a winning combination for our customers.
Beyond Sports with Sony: From Data to Digital Engagement
In the Netherlands, Beyond Sports is at the origin of the Gameface application, which allows the interactive broadcasting of Eredivisie matches. Fans can customize features such as replacing players with cartoons, recreating the match on Mars, and even superimposing their own face on an athlete. When a Brazilian player scored a goal, the highlight was not available in his home country, but a recreation rendered in Gameface has been viewed more than 300,000 times on social media. Beyond Sports also has its roots in immersive worlds and can create compelling 3D representations in VR and AR, but is not limited to these mediums. His creations can be viewed on smartphones or websites, or integrated into digital worlds such as, for example, Roblox or a game on PlayStation consoles.
