Sorare welcomes Lionel Messi as ambassador. “A dream come true” for Nicolas Julia, its CEO.

Sorare, the fantasy sports game that needs no introduction, today made a resounding announcement: Lionel Messi is joining the company as an ambassador. One of the greatest football players on the planet therefore joins other world icons of sport, such as his teammate Kylian Mbappé or tennis star Serena Williams.

Sorare welcomes Lionel Messi as ambassador

For Sorare, signing such a contract with Lionel Messi is further proof of the platform’s ambitions. Counting in its ranks the holder of seven Ballon d’Or, four UEFA Champions Leagues, one Copa America, three FIFA Club World Cups, 11 Spanish and French champion titles, 160 caps in Argentina team and more than 750 goals scored should clearly offer even more visibility to the company.

This partnership follows the record fundraising of $680 million achieved in 2021. For Lionel Messi, “the ability of sport to inspire and excite us is unique. Fans have always looked for ways to express their passion and connect with the players and teams they love. Sorare’s combination of fantasy gaming and digital collectibles offers new ways for fans to do just that, no matter where they are in the world. I believe the potential for what Sorare is building is immense and I can’t wait to see what they come up with next in this exciting and growing space.”

“A dream come true” for Nicolas Julia, its CEO

Nicolas Julia, CEO and co-founder of Sorare, is very proud of this signature: “We created Sorare because we are, above all, football fans, so having one of the greatest players in history of the game joining us on the next leg of our journey is truly a dream come true. This year has already been incredibly exciting for our community, as we launched two new sports – baseball and basketball – for the first time. This partnership marks another major milestone for us and we look forward to working with Lionel Messi as we continue to grow our community and evolve the experience we provide to users as part of our ambition to make Sorare the next. global sports entertainment giant.”

For those who don’t already know, Sorare is a mix of free-to-play fantasy game with digital collectibles, powered by NFT technology that gives cards different levels of rarity. Since its founding in 2018, Sorare has never ceased to impress. Today, more than 2 million users play in 185 countries. The company has partnerships with more than 300 sports teams and organizations – including LaLiga, Bundesliga and Serie A -. And a few months ago, Sorare opened up to two new sports, thanks to partnerships with the NBA and MLB.

There is no doubt that with Lionel Messi as ambassador, Sorare will still be able to accelerate its growth. The adventure of this French unicorn is far, far from over.


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