With the blockchain and the metaverse, the Fédération Internationale de Football Association is pursuing its expansion strategy in the video game industry.
The field of video games and eSports are among the fastest growing opportunities for the Fifa which continues to expand into new digital spaces, platforms and games that already cater to football fans like Roblox, but also Uplandme, Matchday, Phygtl and Altered State Machine.
FIFA hopes a metaverse experience for World Cup fans left at home will spur spending on digital merchandise https://t.co/jXXywJ6LNM
—Bloomberg Technology (@technology) November 9, 2022
FIFA Commercial Director Romy Gai said:
This is an extremely exciting set of partnerships that we have entered into as we reach out to new, digital native football fans and engage with them in the environments where we know they are already active. . As we continue to build our long-term game strategy, web 3.0 is sure to have an important role to play, and this marks the start of our journey.
FIFA web 3.0 games
- Altered State Machine – AI League: FIFA World Cup Qatar 2022 Edition – A casual four-on-four football game, played between AI-controlled characters, with player participation in fun and tactical moments. Players take on the role of coach and owner of their AI teams and can improve their abilities through bonuses and training. Players can also collect and trade characters to create a team with their favorite skill combinations. Playgrounds are located in stylish streetball locations around the world, from Paris to Rio, from Yaoundé to Seoul
- Uplandme: FIFA World Cup Qatar 2022- Upland is the largest real-world mapped blockchain-based metaverse where players can buy and sell virtual properties. Now they can collect official FIFA World Cup digital goods, including legendary videos of tournament highlights. They can visit the replica Lusail FIFA World Cup stadium and village, buy items in their colors to customize their home in Upland, trade their assets with their friends and win one of many prizes
- Matchday Challenge: FIFA World Cup Qatar 2022 Edition – Matchday aims to stir the emotion of football passion through a casual and highly engaging social prediction game based on football cards, where the essence of fun never lies not only in being right, but also in being the best among friends
- Phygtl: FIFA World Cup Qatar 2022 – Phygtl, a fan engagement mobile app that takes fandom to a whole new level. An immersive experience that fans join in with the mission to co-create the first fan-generated digital reward. Fans can wave a golden ball from the palm of their hand to their real surroundings, own a limited fragment to attach to it, and eternalize their handpicked FIFA World Cup photos and videos
